New Products

Grocery Chain Sprouts Unveils Its Own Personal Care Brand

Fast-growing retailer is rolling out Real Root by Sprouts to 400-plus stores.

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By: Christine Esposito

Editor-in-Chief

Sprouts Farmers Market—one of the fastest-growing specialty retailers of natural and organic goods in the US—is rolling out its own line of body care, personal care and home fragrance products. Headquartered in Phoenix, Sprouts operates 419 stores in 23 states. It opened five new stores in Q2. The range, Real Root by Sprouts, includes hair care products, Epsom salt with fragrance, bar and hand soaps, body wash, bath products, deodorant and home fragrance, among other products. The produ...

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